"Effortless Beauty, Anywhere."

Premium, stackable, cruelty-free beauty for all-day performance.
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f.a.b Ethos

f.a.b believes in beauty that's good for you and good for the planet. We source high-quality, natural ingredients that are kind to your skin and ethically obtained. Our formulations are meticulously crafted to deliver real results, free from harsh chemicals and unnecessary additives.

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100% Vegan
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100% ORGANIC
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CRUELTY FREE
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SUSTAINABLE PACKAGING
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ALL-SKIN TYPE
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GENDER NEUTRAL
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WATER-LESS
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100% VEGAN
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100% ORGANIC
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CRUELTY FREE
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SUSTAINABLE PACKAGING
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ALL-SKIN TYPE
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GENDER NEUTRAL
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WATER-LESS

Choose clean beauty

Stackable
Stackables
Refill
Refills
Accessories
Accessories

Discover Your Perfect Shade

Tired of guessing your makeup shade? Our AI-powered Shade Finder Tool is here to help! It analyzes your unique skin tone and undertones to find the ideal shade of founcealer for you. Experience personalized beauty like never before.

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Enhancing Beauty, embracing individuality

In an industry often driven by insecurities ,f.a.b stands apart by promoting kindness and self-acceptance.

brand story