Welcome to Forall Beauty - Where Nature Meets Innovation
In the heart of Forall – Beauty lies a simple yet profound belief: true beauty is for all. It’s a celebration of diversity, a tribute to nature, and a commitment to sustainability. Our journey began with a personal quest for purity and safety led by our founder Vinusha Kasireddy, a passionate advocate for all-natural and healthy living. At the forefront of innovation, we are thrilled to unveil our plastic-free products—a groundbreaking achievement that sets a new standard in the industry. As trailblazers in sustainability, we lead by example, proving that beauty can thrive without harming the planet.
How It Started:
Vinusha’s journey into the beauty industry began with the search for products that are not only clean but also gentle on sensitive skin. Frustrated by the challenge of discerning true purity amidst misleading claims, she embarked on a mission to redefine beauty standards. Forall-Beauty was born, offering plastic- free, vegan, sustainable, cruelty-free, and clean beauty solutions—because skincare should be simple and kind.
Enriched by 12 years of immersion in the vibrant culture of the U.S.A., Vinusha was inspired to create Forall-Beauty, a haven for those seeking conscientious beauty solutions. With a passionate commitment to preserving our planet, she crafted a line of natural, impeccably formulated products, elevating skincare to a higher standard. Forall-Beauty embodies purity, luxury, and a deep respect for both our skin and the environment. All the products were created after rigorous research in the Indian and American markets to elevate the beauty standards, providing an option to people who want to start or switch their beauty journey to clean beauty. Introducing the revolutionary stack, crafted and conceptualized by Vinusha, a game-changer for busy women who cherish clean, minimalistic makeup and are always on the move. Our innovative stacking system not only epitomizes convenience but also underscores our unwavering dedication to sustainability. Tailored for the modern, on-the-go individual, our products are not just travel- friendly—they're customizable and eco-conscious, too. We are proud to introduce this pioneering concept to India, ushering in a fresh perspective on beauty and personal care.
A Harmonious Partnership of Innovation and Expertise:
The journey of Forall-Beauty has been profoundly enriched by the collaborative spirit between Vinusha and her esteemed partner, Vydehi Madiraju. Vydehi's profound adoration for makeup and her unparalleled expertise in the beauty realm introduced a captivating new dimension to the brand. Vydehi comes from a background where makeup was often seen as a means to either hide one's true skin or transform oneself into a walking porcelain doll. The irony is that those most concerned about this 'taboo' were often women themselves. For Vydehi, however, makeup isn't just about concealing or transforming; it's about confidence, expression, and freedom—practically an art form. Together, with a seamless blend of their complementary skills and unwavering dedication, they embarked on a mission to curate a line of products that epitomize purity and excellence. Through tireless experimentation with eco-conscious ingredients and rigorous formulation testing, they meticulously crafted products that are not only natural, organic, vegan, and cruelty-free but also surpass industry standards. In essence, Forall-Beauty stands as a beacon of integrity and quality, reaffirming their dedication to providing beauty solutions that uplift both individuals and the planet.
A Clean Promise
“Above all, we deeply prioritize the safety and well-being of the Earth and all its inhabitants."
In this new era, we're all about beauty that goes beyond skin-deep. Our focus is on beauty that not only enhances your appearance but also supports your overall wellness. We aim to inspire healthy, vibrant living through our products and philosophy.
“Best of nature + Best of science”
At F.A.B, every ingredient undergoes rigorous scrutiny before earning a place in our formulations. We insist on using only ethically sourced, genuinely healthy, and naturally derived ingredients in our products. Our commitment is unwavering: We create products that bring exceptional value, enhancing your life and happiness, all while putting the planet and its people first. Given that all our products are water-free, we eliminate the need for harmful preservatives to extend their shelf life. Our meticulous efforts minimize the environmental footprint of our products, approaching zero, as we strive for a sustainable and responsible future.
“Above all, we deeply prioritize the safety and well-being of the Earth and all its inhabitants."
In this new era, we're all about beauty that goes beyond skin-deep. Our focus is on beauty that not only enhances your appearance but also supports your overall wellness. We aim to inspire healthy, vibrant living through our products and philosophy.
“Enhancing Beauty, embracing individuality.”
In an industry often driven by insecurities, f.a.b stands apart by promoting kindness and self-acceptance. We believe in celebrating beauty in all its forms, whether with makeup or without. Embracing diversity isn't just empowering; it's a vital step towards boosting confidence, reducing waste, and fostering positivity.
We advocate for a minimalist approach to beauty, recognizing that cosmetics contribute significantly to waste. Did you know that 30% of all waste comes from cosmetics? That's why we encourage curating a collection of cherished, reusable, and recyclable products. Not only does this save energy and money by avoiding unnecessary clutter, but it also helps protect our planet by reducing landfill waste. At f.a.b, conscious beauty begins with intention.
"Our Promise To You"
Packaging Revolution
“Sustainable in every sense of the word”
We’ve started modestly, but our visions are immense, we strive to personalize the experience for each customer. We take immense pride in introducing our Stack, a revolutionary concept making its debut in India. This unprecedented model offers unparalleled customization. Our Stack is not just about less mess and zero waste; it's refillable. With our exceptional formulas, we aim to replace your entire makeup bag. The Stack is all you'll ever need, no matter where life takes you. Our refillable compacts feature magnetic pans for effortless on-the-go application. When your product runs out, simply swap the pan for a new one.
